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[Case 01]

Accenture Ai Navigator Platform

GEN Ai

25% More Bookings Through Simplified Navigation

Boosting Conversion Rates for E-commerce Checkout

[Project Overview]

[Problem Statement]

[Industry]

GEN Ai

[My Role]

Design Lead

[Platforms]

Desktop and Android

[Timeline]

December 2022- March 2024

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[Persona]

Rhyan Fransis

Marketing Manager

Age: 29

Location: New York City

Tech Proficiency: Moderate

Gender: Male

[Goal]

Quickly complete purchases without interruptions.

Trust the platform to handle her payment securely.

Access a seamless mobile shopping experience.

[Frustrations]

Long or confusing checkout processes.

Error messages that don’t explain the issue.

Poor mobile optimization that slows her down.

[Process]

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[Outcome]

25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
40% improvement in perceived ease of use, as measured by post-launch surveys.

[Key Learnings]

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

Human-Centered Approach

Designing experiences that prioritize user needs and behaviors.

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